Project Marrekech & The Online Tee Revolution
Alex Singh has written an interesting article on fashion.PSFK about the “online tee revolution” and the growing number of
t-shirt vendors online and how this will flow down to traditional fashion labels. You can also read the first of an ongoing series of interviews with People Like Us
In addition a new project (dubbed Project Marrakech) has been announced . The goal is to provide total transparency about ideas, direction, innovations, supply chain, marketing and everything else related to establishing and
running the business.
The fashion.PSFK article can be found here -
http://fashion.psfk.com/2006/08/the_online_tshi.html
The blog post regarding the article also containing Project Marrakech
announcement can be found here – http://www.extratasty.com.au/blog/?p=43